At Apartment 6, we believe the future of luxury is shaped by intention — where beauty is conscious, elegance is enduring, and brilliance comes not only from rarity, but from purpose.

Founded in London and devoted to pink lab-grown diamonds, we create jewellery that reimagines what it means to shine. Our diamonds are not mined, but imagined — crafted with precision, guided by ethics, and designed to inspire. Every piece tells a story of strength, sensuality, and sustainability.

Our commitment to pink diamonds is deliberate. These gemstones are among the rarest in the world, with over 90% of the global supply once sourced from the Argyle Mine in Western Australia. Since the mine's closure in 2020, natural pink diamonds have become nearly impossible to obtain — making them not only exquisitely rare, but historically significant. By choosing pink lab grown diamonds, we honour their legacy while embracing a future-forward, sustainable path.

Here, you’ll find more than fine jewellery. You’ll discover architectural forms drawn from inner worlds, palettes that whisper rather than shout, and a quiet confidence rooted in modern femininity.

Apartment 6 is not just a brand — it’s a space. A space for vision, emotion, and evolution. A celebration of what luxury looks like when it aligns with the future.

Let yourself wander. Let yourself wonder.
There is brilliance here — softly, boldly, beautifully waiting to be found.